Brand Audit – Is your business experiencing a downslide lately? Are you losing customers to your competitors? Is there a sudden dip in sales and revenue? If you are looking for the root cause of these issues, then gear up for a brand audit of your business right away. A brand audit is a holistic way of evaluating your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it. The brand audit covers three areas: internal branding, external branding and customer experience. Before your business can prepare any effective marketing strategy or campaign, it must first understand where your brand is currently positioned in the market and how that position is perceived by your employees, customers and industry.
Brand Audit is designed to gain a true understanding of customers’ perceptions and loyalties, company culture, company identity, consistency of message and voice, as well as where you stand among your competitors.