Competitor’s Analysis – When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you are not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you are likely missing out on important intelligence that could help your brand grow. A competitive analysis is a strategy where you identify major competitors and research their products, sales and marketing strategies. Identifying your product’s unique value proposition and what makes your product different from your competitors can help direct future marketing efforts.